EVENTS

Virginia Community Viability Institute

Would you like more people coming into your business and/or your community? 
Would you like to develop innovative marketing strategies and get more results for your marketing dollars?
 

  • Every business, town, rural community, suburb or city that wants to capture a greater market share will want to attend the 2017 Virginia Community Viability Institute:  Marketing from Obscurity to a Vibrant Consumer Destination.   Just visit  Home: Virginia CV Institute[vafb.swoogo.com] to review the program and register.
     
    • Participants will spend a full day working with Jon Schallert, an internationally-recognized business consultant specializing in teaching businesses and communities how to turn themselves into Consumer Destinations.
 
  • Jon’s 14-step Destination Business” strategy has been used extensively by businesses large and small to help capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. Destination Business explores the process of how a business or community tries to market itself and elevates the unique qualities that a targeted customer finds most important.
 
This training takes you beyond the traditional marketing methods that industry-leaders typically use and focuses on increasing the “marketing scope” of a business or community, pulling targeted customers from outside the traditional geographic marketplaces and generating improved results!
 
Business owners, company managers, economic developers, community revitalization professionals, and anyone who is marketing a product or a place are invited to the
 
                                                             
     
 

2017 Virginia Community Viability Institute

 

Making Your Place the Go-To Consumer Destination
 
   
     
     
   
    Reinventing your Business: 
Marketing from Obscurity to a  Vibrant Destination
 
Featuring Marketing Expert Jon Schallert
 
Wednesday April 19, 2017
9 a.m.—4 p.m.
Hilton Richmond Hotel Short Pump—Richmond, Virginia
 
 
   
   
   
   
   
   
     
    About Jon
Jon Schallert is an internationally-recognized business consultant and speaker specializing in teaching businesses how to turn themselves into Consumer Destinations. Jon’s 14-step Destination Business strategy has been used extensively by businesses large and small to help them capture more market share, even when larger,
better-capitalized competitors seemingly have the advantage. This strategy breaks down the process of how a
business tries to market itself and elevates the unique qualities that a targeted customer finds most important. Using this strategy often means ignoring the tried-and-true marketing methods that industry-leaders traditionally use and focusing on increasing the “marketing scope” of a business, which in turn pulls targeted customers and the media from outside the traditional geographic marketplace of the business. His approach causes results to happen!
 
 
   
 
     
     
 
Conference Registration
Your investment is $135 for this full day learning experience (including lunch and conference materials).
 
Register on-line by visiting  Home: Virginia CV Institute[vafb.swoogo.com]  and completing the registration.  
     
 
Conference Location
Hilton Richmond Hotel &
Spa/Short Pump
12042 West Broad Street
Richmond, VA 23233
 
Conference lodging is also available at the
Hilton Richmond Hotel & Spa
 
   
   
  Conference registration deadline is  Friday, April 7, 2017
(No refunds after this date)
 
     
    For more information,
contact Martha A. Walker,
walker53@vt.edu
or call 434.766.6761.
     
 
Sponsored by:
Jon  Schallert, The Schallert Group, Inc.
USDA Rural Development
Virginia Cooperative Extension
Virginia FAIRS
Virginia Tourism Corporation
 
   
 
   
   
   
    If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact Martha Walker at (434.766.6761/TDD 800.828.1120) during business hours of 8 a.m. and 5 p.m. to discuss accommodations 5 days prior to the event.  
   
     
   
 
 

Hilton Richmond Hotel &

Spa/Short Pump

12042 West Broad Street

Richmond, VA 23233

4/19/2017, 9:00 AM - 4:00 PM

Event Registration

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