Knowledge Center Blog

Welcome to the Farm Credit Knowledge Center Blog!  This blog is a combination of posts from industry experts, Knowledge Center staff and guest contributors covering all aspects of agriculture and life in the country.  We want you to participate in this blog, sharing your thoughts and comments about the topics posted here.

Telling Your Agriculture Story - Why?

If you have attended any agricultural conferences or meetings lately, you very well may have heard someone say that agriculture as an industry needs to do a better job “telling our story”.  That message is resonating more and more through the agriculture community, but have you hear why?
 
Most have probably heard the statistic that less than 2% of the population is directly involved in agriculture now, and that the majority of the population is at least 2 generations removed from the farm – and these are both true, and part of the answer to the question “why”.  But the Center for Food Integrity (CFI) published an article recently with some statistics that were a little scary, and also highlight a huge reason why agriculture needs to be telling their story in every way that they can. 
 
A recent blog post from CFI titled “Can U.S. Animal Ag Overcome Its Trust Deficit?” shared that results from their latest trust research show that more than half the people (55 percent) strongly agree that “If farm animals are treated decently and humanely, I have no problem consuming meat, milk and eggs.”  However, it also showed that only one in four people strongly agree with the statement, “U.S. meat is derived from humanely treated animals.”
 
Wait a minute…did you do that math?  More than half would consume meat, milk and eggs if animals are treated decently and humanely, but only a quarter strongly agree that U.S. meat comes from humanely treated animals.
 
Talk about a huge reason that all livestock and poultry producers need to be telling their agriculture story.  Only a quarter of people surveyed strongly think agriculture treats their animals humanely.  The post goes on to say that, consumers are concerned that agriculture today is “too big” and therefore focused more on profit than animal care.  These consumers have a “big is bad” mindset, and anti-agriculture groups have only increased that concern.  (If you would like to read the whole article, you can do so here.)
 
So what can you do?  Share your story in any way that you can.  Are you on social media?  Share pictures and stories about what happens on your farm.  Invite people to visit and see how your animals are cared for (as much as you safely can).  Talk to people – in the grocery store, at church, anywhere that you have an opportunity.  Be open and honest about how and why you raise your livestock.  You don’t have to spend all of your time doing this, but everyone needs to spend a little bit of time sharing – it is important for each of us individually and for the industry as a whole.  You each have a unique, interesting and powerful story – please share it!

The Farm Credit Knowledge Center supports all types of agriculture.  We strive to share relevant, fact based content from trusted and reliable sources to help share information that will be of benefit to both agriculture producers and consumers.
 
 
Monday, April 09, 2018
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