Growing Hops in Virginia Webinar

Webinar Summary:
Though 85% of the nation's hops are produced in the Pacific Northwest, other regions of the country are expanding production acreage. Virginia’s growing interest in hops production industry is driven by the opening of the state’s 200th brewery in July 2017 (Blackwell, 2017) coupled with the interest in local ingredients by brewers and consumers alike. However, slowdowns in US craft beer sales growth numbers (Dzen, 2017), oversaturated markets (Nurin, 2018), and lack of data on production practices and costs present challenges to Virginia growers. More significantly, relatively humid, warmer Southeastern climate conditions and limited access to expensive inputs are constraining growth in Virginia hops acreage. In response to these concerns, Virginia Tech horticulturists, economists, and Cooperative Extension agent faculty collaborated to create enterprise budgets and share market diversification and promotional strategies with the industry to assist growers with accessing direct market sales opportunities. In this webinar, we will present our Virginia hops enterprise budget based on recommended best management practices for three varieties, along with revenue sensitivity analysis and net present value calculations. An overview of trends in the craft beer market will be presented alongside a competitive analysis of the industry. Promotional activities with the potential to provide branded product marketing and messaging will be shared with the audience.
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Meeting ID: 788 328 166

Webinar - Online

7/2/2018, 11:00 AM - 12:00 PM

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